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PARBOTI RANI
Aug 03, 2022
In General Discussions
And what good is mountain climbing to an audience if you can't give them a 360-degree view of the journey? Viewers could follow the climbers, Ben Rueck and Delaney Miller, literally rock for rock and climb along with them. You heard that right -- using a VR headset and holding two sensory remote controls in each hand, viewers could scale the mountain of Delicatessen right alongside Rueck and Miller. According to Somewhere Else, this VR campaign served to "find an unforgettable way to market TERREX, [Adidas's] line of outdoor apparel & accessories. What the company also did, however, was introduce viewers to an activity they might have never tried otherwise and instill an interest in the experience. Check out the campaign's trailer below. 8. Toms: Virtual Giving Trip Toms, a popular shoe company, is well fax number list known for donating one pair of shoes to a child in need every time a customer buys a pair. This charitable developer found a new way to inspire its customers to give -- wearing a VR headset. Blake Mycoskie, the founder and Chief Shoe Giver of Toms, narrates Tom's Virtual Giving Trip with one of his colleagues. As they describe the story of Toms' founding, their VR experience takes viewers on a trip through Peru, where Blake and the shoe-giving team visit a school of children who are about to receive the shoes they need for the first time. What Toms' VR campaign does so well is something cause-driven organizations worldwide struggle to do: Show donors exactly where their money is going. Even without a VR headset, the video below gives you an intimate experience to put Toms on your list for your next shoe purchase. 9. DP World: Caucedo Facilities Tour DP World is a global trade company that helps businesses transport goods worldwide. As the company opens new terminals, however, they need a way to show their customers what DP World's property has to offer. DP World's Caucedo facility in the Dominican Republic is just one of several DP World properties using VR to promote its large and often mysterious ships and land masses as they suddenly appear in a community. Trade logistics is not an exciting industry for everyone, but that's exactly why a 360-degree tour of DP World's terminal is so valuable here. Show people just how efficient, safe.
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