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Md Mostakim Hossain
Jul 13, 2022
In General Discussions
It's easy to forget that there are search engines other than Google, but if your target audience lives in countries like China, South Korea, or Russia, you're missing most of your audience if you don't. not show up in their favorite search engines. In Russia, Yandex is by far the biggest search engine. Over 57% of Russian internet users rely on Yandex as their main search engine and it is currently ranked as the top Russian website. There is also significant use of Yandex in neighboring countries, such as Belarus, Kazakhstan, and Turkey. And while most of the basic rules for promoting sites on Google apply to Yandex, I've compiled this list of nine specific differences between these platforms. If you want to master Yandex SEO and attract a whole new market, keep these tips in mind. 1. Regionality One of the main differences between Google and Yandex is the high priority Yandex places on geo-targeting. While local SEO and user personalization certainly play a role in Google Search Engine Results Pages (SERPs), most users hair masking service will see the same results as other users in their country. This is not the case with Yandex. Advertising Continue reading below In Yandex, all queries are divided into geo-dependent and geo-independent searches. For location-based searches, only websites from a particular region are shown, which means people from different cities will see completely different search results. The advantage of this intense focus on regionality is that it is very easy to promote local businesses. The downside is that it's more difficult to promote business websites that span multiple regions. To ensure that your website can always be found, the Yandex Webmaster blog offers the following tips: Publish your business name, address, zip code, phone number, and area code on your website. Publish the same information for each regional branch of your business. Make every page of your website accessible to Yandex's robot regardless of its IP address. When doing Yandex SEO, it is extremely important that you know your region before entering keywords and earn backlinks from businesses in each region. When you know your target region, here is how you can promote your website: Specify the region in Yandex Webmaster Tools. Submit your site to Yandex Sprav. Include your region in the H1 tag, body, and (if possible) URL of your content. Include your region in your content meta tag and snippet. Advertising Continue reading below 2. Optimizing for Yandex takes longer SEO specialists optimizing for Google and Yandex that I have spoken to unanimously find that Yandex optimization is slower. Googlebot is constantly crawling and indexing new pages.
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Md Mostakim Hossain

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