Because of this, the trust of the kols' audience will be based on their experience and knowledge, and that of the influencers on identification and personal preference. The most common: kol: it is not usual for kols to carry out any prescription b2c email list related to their profession, although they do carry it out for other companies in exchange for financial compensation. Influencers: the most frequent is that they participate in the campaigns of different brands to achieve a goal of b2c email list interest, although it could also happen that they make prescriptions without receiving anything in return.
They carry out this action through their social networks, offering their followers valuable information without being intrusive. The b2c email list reason that drives your audience to follow them: influencers: they depend largely on the volume of followers they have, which is directly b2c email list related to the originality and quality of the content they manage to develop, and through which they b2c email list will gain the credibility and trust of their audience. Your success depends on this. Kol: they do not use this strategy, since the networks are not their usual means of action, but a complement. However, they must also be taken into account as a means that allows them to maintain their prestige, but without this being their main concern.
How can an opinion leader boost your digital marketing strategy? Although the advantages of using influencers as a digital marketing b2c email list strategy are undeniable , the decisive presence of kols can generate benefits that go much further. Find out below how a b2c email list thought leader can drive your strategy. Target your ideal audience a kol can go a long way in quickly identifying and reaching your target audience, whether the goal is to increase awareness or generate leads. This is possible since they interact with a specific audience focused on a specific interest.