And the videos will increase their presence. Count on them: podcasts and video marketing are knocking at your door. 2. Live broadcasts , through social networks, generate more interactions and go viral enormously. How could you apply this reality to your brand? 3. Augmented reality offers great creative opportunities, and not just for entertainment. To divulge and publicize uses, applications, products or services remotely, it can come in handy. 4. Natural positioning + user experience . Attracting traffic to your website is essential, but then you must be able to retain those Internet users. For this reason, the quality of the contents, the knowledge of the public and the adequacy of the reader take on priority aspects.
It is no longer enough to tell, you have to make people live. Storydoing replaces storytelling among the public's preferences. The commitment to share experiences, give experiences and create affective bonds is inalienable. Communication battles are won in the heart. This year, more than ever. 6. The advertising atomization continues. In this scenario, programmatic advertising on streaming television, wearables and online radio is set to grow. You should Outlook Email List no longer try to reach everyone, but do it in the right way and at the right time for each of your buyer personas . 7. Third-party cookies are going to run into trouble. Chrome will stop supporting them in 2022, while Safari and Firefox have started to block them.
This panorama invites us to bet on other similar technologies to be able to follow the impacts on users. Don't be the last to start this race! 8. Interactive content aims to engage the audience and interact with it in an entertaining and profitable way. The results are much more memorable. Keep it in mind. 9. Restructuring of contents . Keywords could begin to give way to specific topics of interest, about which we will provide extensive and segmented information. Start getting familiar with concepts like topic clusters and pillar pages . Surely, after this reading, you have it much clearer. Focus your content marketing based on your brand image, your target audience and their expectations or preferences.