Is geared for a broader audience with Coinbase User List its pairing of star soccer players and musicians. The podcast may appeal to music fans who don’t follow soccer, and vice versa, helping to expand the potential reach of the content. “FIFA’s vision is to make football truly global, accessible and inclusive,” Jean-François Pathy, FIFA’s director Coinbase User List of marketing, said in a statement. “The crossover between football and music underscores this wider cultural relevance. Both are universal languages and have the power to create unrivaled emotions. It’s a natural fit to bring them together.
With original programming like Coinbase User List podcasts, FIFA can help to maintain interest in soccer at a time when the pandemic has put a damper on attendance of live games and concerts in many regions, as it’s too early to tell when restrictions will be lifted. The news comes as interest in podcasting grows among digital platforms, media companies Coinbase User List and marketers. Earlier this month, Amazon said it is buying podcasting startup Wondery to expand its content offerings, following Sirius XM’s $325 million purchase of Scripps’ Stitcher podcasting unit. On the programming side,
WW, previously known as Weight Watchers, is introducing podcasts this year while last year Ben & Jerry’s developed a podcast that examines historical aspects of American racism in greater depth. Marketers have also taken note of podcast Coinbase User List listeners’ willingness to engage with ads in the channel. In the U.S., about half (49%) of podcast fans last year said advertising remains the most effective way to reach them, up from 37% of listeners who said the same in 2019, according to the “Super Listeners” survey by Ad Results Media, Edison Research and Podcast One. The groups defines “super listeners” as U.S. adults who listen to at least five hours of podcasts a week.