PPC reports are the key to retaining customers – and it's no longer just PDF reports. Clients value the latest data available on demand, automatic trend detection, email, via Slack, and information available on home office TV screens. 2020 PPC Reporting Strategy: The Best Channel to Showcase Your Work One of the reporting channels – Home Office TV Dashboard for Internal Teams and Clients For busy marketers, building additional channels for client reporting can be very difficult. Fortunately, the Octoboard platform is very easy as it provides all these channels to digital agencies and marketing professionals as part of the Octoboard PPC and SEO reporting platforms. We ranked our customers by data usage, growth, and retention of end clients.
This article describes the main use cases ghost mannequin effect implemented by Octoboard's most successful digital agencies and the top 20% of active customers. Challenges for 2020 COVID-19 tests how PPC and SEO marketers work. Clients are cutting their budgets and their expectations are rising. As before, clients are asking for a ROI for everything they invest in, but they are looking at data on demand, always paying attention to their accounts, and always looking for exceptional results. New customers are hard to come by. Low client churn seems to be a measure of success (at least for now). Retaining existing clients is the key to the survival of many businesses. To succeed in these difficult times, satisfy your clients, and stay engaged, your business must always show the best results. When it comes to PPC reports, you need to stand out from the crowd and outperform your competitors. Reporting is essential to reduce churn and succeed.
Sending a PDF document monthly or weekly is no longer enough. We looked at the largest marketing agencies using the Octoboard platform with the highest customer engagement and the lowest churn rate, and provided a breakdown of the PPC client's reporting channels. PPC reports are becoming multi-channel Conducted a survey, identified more than 600 use cases based on 97.000 reports and 1.2 million automated data insights and monthly data visualizations generated by the Octoboard platform, and categorized them based on report goals. Did. According to our research, marketing companies with more than 20 clients and low churn rates use at least four channels to report success. All top players provide live and on-demand data. 2020 PPC Reporting Strategy: