During the three-year epidemic, all walks of life are suffering under a magical and difficult mentality.
When the epidemic first appeared, live streaming was undoubtedly the hottest and most profitable project. However, it took less than 3 years for Wei Ya and Li Jiaqi to go from Number List being a smash hit to disappearing now.
Now that the Chinese Valentine's Day is approaching, most of the major e-commerce brands have become more stable, and the ideas of corner overtaking and popular marketing have gradually been put away, and the preferential activities that were originally only in the live broadcast room have been quietly put on the store homepage. , In the self-broadcasting room, Juhuasuan and tens of billions of subsidies are like reincarnation. They realize the importance of holding traffic and the ability to bring goods in their own hands, return to their original intentions, and find their own way out.
After all, these days, no matter how powerful internet celebrities, stars, and big anchors are, they cannot rely on them for a long time.
Return to the public account operation. The era of crazy traffic acquisition in the early years is long gone. Even if it is not due to the epidemic, other new problems will arise. The tide will not exist forever. Only when the tide recedes will we know who is swimming naked.
Uncertainty is the "normal" that operators have to face every day, and the only effective way of operating is to improve their content creation capabilities and traffic acquisition capabilities.
Content creation requires a lot of input, learning and time accumulation. It is a slow effort. As long as you put in the effort, time will definitely give you the answer.
The ability to acquire traffic can be achieved quickly by using skills.
Such as posters through fission.
It appeared in the operation circle around 2015, and it has been 7 years since then. Anyone who understands operations, if you want to say the best way to increase fans, without exception, will suggest that you try fission activities.