26%, are planning to increase them above 11% or more. Seven out of 10 respondents said they would spend between 1% and 10% of their online budgets on social advertising, thus acknowledging that for most it is an important part of their marketing mix, but not a significant one. For 13% of responses, these budgets play a vital role, with 21% or more of their total resources spent on social media advertising. As a whole, eMarketer estimates that advertisers in the US will spend $4.1 billion on social media advertising, reaching $5 billion in 2014. On what companies and agencies hope to achieve thanks to these social media ads, most see them as a fundamental tool to increase brand awareness and positively influence the market's opinions about it. This is the case for 45% of companies and 31% of agencies.
A second objective, no less important for at least 16% of companies and 15% of agencies, is that advertising contributes to generating a direct response, such as visiting a page or encouraging people to try a product. But few advertisers and agencies consider this Gmail Email List option as isolated. Thus, 39% of advertisers and 54% of agencies rely on some kind of mix between branding and direct response.ads By Andrea Pallares Article SOCIAL MEDIA MARKETING Feb 27, 2013 SMEs: How to PR in Social Networks Tags pr SMEs onlinemarketing social networks read later favorites 0 AP Andrea Pallares I am an Off and Online Marketing Consultant specialized in SMEs for more than 15 years. I am passionate about helping companies discover the limitless benefits of strategic marketing.
The network intends to increase visitor traffic by making the leap to browsers, since until now it only worked as an App. For its part, Facebook, which continues to be the leading social network with more than 1,000 million active users per month, is running as a possible buyer of Atlas, the Ad server owned by Microsoft, with which it seeks to be more efficient, avoid intermediaries and also be able to compete with Google. Tablets continue to gain ground on smartphones in the mcommerce race 39% of tablet users use it to buy, compared to 8% of smartphone users Tags smartphone tablets m-commerce online shopping read later favorites 1 ads The union of 2 market leaders We generate value through data solutions: validation, enrichment, analysis and activation The integration of mobile devices in our daily lives has meant a new way of accessing the internet, allowing us to be permanently connected and even buy online.